Third Time’s a Charm

Swizly Evolution from Pressi and Glossi

Third Time’s a Charm

07:11 24 April in About Swizly

In July 2011, a group of friends that worked at Yodle launched Glossi, a platform created to make it easy to showcase the growing mass of social media content surrounding your brand. Shortly after that, in January 2013 to be exact, the same founding fathers decided to re-brand Glossi and called it PRESSi, a name that served as a better reflection of their long term goals of becoming synonymous with your online social media magazine. Realizing the potential a platform like PRESSi had, a group of visionary entrepreneurs decided to buyout the company in July 2013. And on May 5, 2014, Swizly was launched!

So what happened from July 2013 till May 2014

After a thorough understanding of the existing system, the team realized that a lot of work had to be done before Swizly can be ready to play with the big boys. The restructuring was divided into three phases:

  • Infrastructure restructuring & upgrading
  • Back-end & Front-end Design
  • Brand Re-positioning

Phase 1 – Infrastructure

Swizly is ‘built in the cloud’ using Amazon Web Services. We can scale up to 1,000,000 users with a click of a button. Built with Python programming language, using Django Framework, we have undergone major software library updates along with tweaking and reworking our system architecture to make Swizly fully redundant and 3x faster. We’ve also implemented Sentry, an automatic error reporting system with a little AI for quicker turnaround on any system issues. Facebook graph API, Twitter 1.1 API and LinkedIn API updates have been completed, adding even quicker and more reliable data pulls.

Phase 2 – Back-end & Front-end

PRESSi was initially created to become your online social media magazine therefore the team certainly put design as an integral part of its brand. However, a lot of work needed to be done from a user experience perspective. The team decided to use the customer feedback as a starting point for the redesigning process.
A main concern for our customers was the ability to customize the look and feel of their Swizly page. With the new system in place, our customers can easily change basic design elements of their Swizly page to match their brand identity.
We also set out to make the user journey from signup to launch as smooth and as fast as possible and that is exactly what we did. In less than 5 minutes, you can have your Swizly page up and running.

Phase 3 – Brand

PRESSi was a catchy name to begin with but from a strategic standpoint, it resonated too closely to all that is related to press, which lacked the excitement the brand and the platform itself promised. We needed a brand name that was original, short, modern, memorable, and fun. With those attributes in mind, Swizly was born. Inspired from the swizzle stick used to mix your cocktails up, the word Swizly was coined to reflect the platform’s capability of stirring your social media communication.

Glossi was good, PRESSi was better, Swizly is best! Our promise to you is continued advancement and incredible new features in the near future.