3 Ways to Improve Your University’s Student Recruitment Process
College application deadlines for Fall 2018-2019 have come to an end. While many colleges have already been sending out acceptance letters, now might be a good time to see what should be done to improve their student recruitment process.
With the decrease in university and college enrollment rates, Higher Ed institutions might be inclined to revamp their whole recruitment process, yet, changes they decide on, do not necessarily mean major improvements. The latter would require one or several years of planning in advance, especially if new technologies have to be implemented and adapted. Lighter improvements are encouraged for a faster execution.
Let the Social Games Begin
In the past few years, people have been giving greater importance to their smartphones. The individual’s’ interaction with the device now claims a longer portion of their day. Smartphones are now being used to access the web, emails and also social media platforms.
Gen Z and all other upcoming generations suffer from the fear of missing out (FOMO), and social media has been their go to source for the latest events and trends. Hence, your university should leverage the importance of a social media presence as your invested efforts, translated into posts, can end up on a prospective student’s device. While many universities rely heavily on Facebook to reach their audiences, an online study has shown that Instagram and Snapchat occupy a greater portion of Gen Z’s day. Investing in a solid presence on these platforms can translate into a healthier and more engaged community. Furthermore, having an appealing online presence is a door opener for your institution to interact with new students and to engage with the existing student body, or the university’s community as a whole. Swizly’s Social Hub achieves this purpose by aggregating your content in one home and encouraging interaction with its user content generation (UCG) feature.
Revive Your Website
Websites are any brand’s digital front doors, and this is as true for colleges and universities as any other organization. Your university’s website should be a place your whole community finds useful information at; however, prospective students should be the main focus. It is the place they go to to find answers to their questions. Hence the importance of having your website optimized and offering clear content. Have a sit down and go over your university’s website; make sure that key questions prospective students might be seeking answers for can be accessed promptly. A few of the topics worth focusing on are the degrees offered by the school, tuition fees and financing options, and most importantly, student life at the university and after it.
It is also worth insisting on the importance of an adaptive platform that one can access form all devices. Therefore, it would be worth having a professional team of website developers assessing the website with you.
Leverage Data Generated
In the last couple of years, The United States of America has witnessed a decline in the importance people have been perceiving in getting a Higher Education. While many are opting out of getting one altogether, prospective students who have applied to your university are a step further into the student journey funnel. Customizing the applicants’ interaction with your university should be easier if the university has invested in a good CRM tool. However, to get prospective students from prospective students to prospective students who have applied, you should know how to invest your marketing efforts. Geo-targeted ads toward students in a certain area where the school might be present or be participating in an event is a good game starter.
It is important to keep in mind that while it might be very efficient to engage with prospective students, it is worth engaging with their parents as well. The latter being of great influence on their children.
As time passes by and the world changes, like every business, universities should improve their processes, recruitment being one of them. Improvements can take a lot of time to be implemented, starting with small changes on how your university interacts with prospective students and the methods used, can be a great start and ultimately lead to perceived differences.