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7 Reasons Universities and Colleges are Building Social Hubs and Why They’re Choosing Swizly to Connect with Alumni, Faculty, Students and Prospects

88% of universities and colleges are using 6 or more social media channels. Swizly has now answered a need to centralize all social content in a single hub that keeps an entire community of students, alumni, faculty members and prospective students up to date and connected.

(PRWEB) March 25, 2015

Swizly, formerly GetPressi, is the reengineered social media aggregator, that connects blogs and over 10 different social media channels. It updates original and user-generated content in near real-time, customizes to brand guidelines and can be set up in minutes to create an institution’s social media mashup page.

This is why Swizly is rapidly gaining traction as every month more colleges and universities sign up to create their customized social hubs. Today, Swizly signed up their 100th institution. “We are ramping up with more than 20 other requests in the pipeline”, says Senior Customer Care Representative, Marc Srour.

“Now, we have a clearly defined online brand that resonates with our students, staff, faculty, alumni and even prospective students.” Saint Anselm College, a platform subscriber.

The top 7 reasons behind the appeal to the Swizlysocial tool include:

1.    Cost Effectiveness: Swizly is a self-service platform that enables subscribers to build and customize a social hub in minutes for a minimal annual fee, without any additional costs for set up and branding.

2.    User-Friendly: institutions seamlessly connect multiple channels and accounts from over 10 social networks such as Facebook, Twitter, Instagram, LinkedIn, and YouTube, in addition to RSS feeds, without a need for a developer. Fans and especially non-fans can view all the content on a single page.

3.    Visitor Retention: engaging visitors with social content, and offering the flexibility to share social content directly from their social hub; Swizly can also be embedded into the school’s website or Facebook page.

4.    Near Real-Time Updates: unlike other platforms, social feeds and hashtag aggregation are kept updated with the speed of social media.

5.    Mobile Web App: as social media on mobile devices has now surpassed 50%, Swizly includes a simple solution for fans and non-fans to quickly access the school’s content channels. It also helps institutions avoid the hassle and cost of developing and submitting a native app to both the Apple App Store and the Google Play Store.

6.    Content Moderation and Content Curation: the institution has the liberty to manually publish and control what is posted on their social hub. #kegstand coupled with #theirUni is probably something institutions would not want to publish.

7.    Simplified Marketing: marketing multiple social channels, especially offline, can get convoluted. Deploying a social hub allows the institution the ability to promote a single destination, such as social.yourschool.com.

If you want to communicate the spirit of your college or university, and to show visitors campus life from a student’s point of view just sign up to Swizly, a social hub can say it all.

Swizly is currently offering a 14-day trial and 34% off on annual subscriptions which expire end of April.

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#JeSuisCharlie and the Power of Hashtag Aggregation

Following the January 7 terror attack at the Charlie Hebdo head office in Paris, the Charlie Hebdo website published an image with the phrase “Je Suis Charlie” (I Am Charlie). Journalists from news offices around the World popularized the phrase as a hashtag, causing it to blow up across social media platforms.

Yesterday, the globe united under one hashtag – demonstrating the power of a single clickable word. Indeed; #jesuischarlie was the number one trending hashtag on Twitter on Wednesday, and Instagram currently has more than 533,000 posts under #jesuischarlie.

It’s at remarkable times like these that hashtag aggregation is necessary.

Swizly offers hashtag aggregation, pulling content from different social networks in near real-time. Simply input the hashtag(s) of your choice, and watch the content roll in. Swizly also allows you to moderate content, and remove unrelated spam by the click of a button.

For more info, click here.

 

 

 

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Third Time’s a Charm

In July 2011, a group of friends that worked at Yodle launched Glossi, a platform created to make it easy to showcase the growing mass of social media content surrounding your brand. Shortly after that, in January 2013 to be exact, the same founding fathers decided to re-brand Glossi and called it PRESSi, a name that served as a better reflection of their long term goals of becoming synonymous with your online social media magazine. Realizing the potential a platform like PRESSi had, a group of visionary entrepreneurs decided to buyout the company in July 2013. And on May 5, 2014, Swizly was launched!

So what happened from July 2013 till May 2014

After a thorough understanding of the existing system, the team realized that a lot of work had to be done before Swizly can be ready to play with the big boys. The restructuring was divided into three phases:

  • Infrastructure restructuring & upgrading
  • Back-end & Front-end Design
  • Brand Re-positioning

Phase 1 – Infrastructure

Swizly is ‘built in the cloud’ using Amazon Web Services. We can scale up to 1,000,000 users with a click of a button. Built with Python programming language, using Django Framework, we have undergone major software library updates along with tweaking and reworking our system architecture to make Swizly fully redundant and 3x faster. We’ve also implemented Sentry, an automatic error reporting system with a little AI for quicker turnaround on any system issues. Facebook graph API, Twitter 1.1 API and LinkedIn API updates have been completed, adding even quicker and more reliable data pulls.

Phase 2 – Back-end & Front-end

PRESSi was initially created to become your online social media magazine therefore the team certainly put design as an integral part of its brand. However, a lot of work needed to be done from a user experience perspective. The team decided to use the customer feedback as a starting point for the redesigning process.
A main concern for our customers was the ability to customize the look and feel of their Swizly page. With the new system in place, our customers can easily change basic design elements of their Swizly page to match their brand identity.
We also set out to make the user journey from signup to launch as smooth and as fast as possible and that is exactly what we did. In less than 5 minutes, you can have your Swizly page up and running.

Phase 3 – Brand

PRESSi was a catchy name to begin with but from a strategic standpoint, it resonated too closely to all that is related to press, which lacked the excitement the brand and the platform itself promised. We needed a brand name that was original, short, modern, memorable, and fun. With those attributes in mind, Swizly was born. Inspired from the swizzle stick used to mix your cocktails up, the word Swizly was coined to reflect the platform’s capability of stirring your social media communication.

Glossi was good, PRESSi was better, Swizly is best! Our promise to you is continued advancement and incredible new features in the near future.